The first step of any website SEO optimisation is to define which keywords or search terms you would like to be found under. Keyword sources will generally include search tools such as Google Suggest, overture and keywords related to the website/business the client is involved in - other keywords will generally be defined by client recommendations. This is because in all likeliness clients generally tend to already have an idea what they need to target for the SEO campaign.

Keyword selection is imperative in SEO and can often decide how effective your website can be. If the correct keywords are targeted you would expect to see a much better return of click and enquiries as opposed to ‘less relative’ phrases for your SEO.